Social Media

For businesses beginning digital transformation projects or implementing a new strategy, social media can accelerate the success of digital advances in several ways:

• Enhance your customer service strategy
• Boost the credibility of your online brand
• Remain agile to competition and market changes
• Elevate your sales growth

Cloud Computing

Cloud is the foundation for this new agile business world and benefit digital transformation. 80 % of Infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) deployments would be in the cloud and thus key aspects of your business that you should be targeting include:

• Administration
• Expedite development
• Security
• Automated load balancing & Scaling

Mobility & Accessibility

The introduction of cloud and mobile technologies into enterprise software — and the advancement of data processing systems — have significantly increased productivity for businesses.

Mobility drives digital transformation through a radical rethinking of how an organization uses technology in pursuit of new revenue streams or new business models. The drivers tend to be disruption from market newcomers or innovation from rivals seizing the opportunity to win new customers.

Big Data

Now a days business needs to focus on the concept of harnessing organizational data to add business value. They can achieve it with the help of implementation of Big Data Analytics for faster intelligent decision-making.

iMentus are gearing towards employing big data analytics implementation for Prediction Analysis and Business Optimization, Understanding your customers further, Better insight, Enhancing the customer experience as part of their strategic planning to achieve digital transformation

Artificial Intelligence

With the ability to collect data, analyze it, apply it and then react to it, AI is revolutionizing digital marketing. As the amount of information on potential consumers grows, AI will become more important due to its ability to make data-based decisions quickly and accurately. Here are some ways AI is changing digital marketing:

• Application of AI chatbots
• Email marketing
• AI digital advertising
• Marketing content